Google Ads in AI Mode: What the Latest Expansion Means for Brands
Google Ads in AI Mode moved into a new phase in October 2026. Google expanded sponsored placements in its conversational search experience to 10 additional countries and introduced multiturn advertising in the United States, giving ads the ability to appear as a user’s search develops through follow-up questions. For brands, this is more important than […]
Social Media Marketing Strategy: A Guide for Growing Brands
A social media marketing strategy gives a growing brand a clear system for deciding where to show up, what to publish, how to engage, and how social activity should contribute to broader business goals. Without that structure, social media can easily become a calendar of disconnected posts that consume time without creating useful learning or […]
